The Effect of Riba Avoidance and Product Knowledge on the Decision to Become a Customer of Islamic Banks

The objective of this study is to find out the impact riba avoidance motivation and product knowledge towards decision be Islamic banks customers. Previous studies found that Muslim societies chose because they are interest-free. However, other also most customers do not have sufficient about bank products. Using quantitative method, surveyed effect intention becoming costumers. There were thirty respondents who chosen accidentally. Questions distributed manually banks' Our significantly affect become a customer in Palu City. This proven by sig-F value 0.000, which smaller than Alpha 0.05. At same time, partially, has significant on banks. findings highlight should focus providing more free products attract In addition, customers' for improvement.